Accelerator for Marketers

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

The decision-making cycle that a marketer used to keep in mind while wooing a customer had well-demarcated areas on the graph. The attention-capture phase was full of information and appeal. It was later in this cycle that persuasion led to action, or need got converted into a purchase decision.

Then something unexpected happened. Internet arrived. Renaissance in the realm of business redefined politics. Geography underwent a shake-up. Technology, armed with mobility revolution, became the new common denominator and equalised everyone all across the world. Language translation services started populating everywhere.

So now a pack of oats manufactured in the US is not a small batch meant for Americans. Anyone could be opening it the next week after it moves out of the factory. This ‘anyone’ can be a German, French, Dutch or an Asian customer: provided that this new customer can read what the pack says. Or much before that, what this brand’s website or app says. This is where a brand can cut the chase by a large factor and approach new segments.

The decision life cycle is now more complicated but more pervasive than ever before. The identification of need can happen while a person is browsing through a website. The curiosity for more information can be triggered at any point – whether it is clicking on an app, an online marketing message or a line read somewhere in one’s social networking circle. This is why language assumes a never-before significance. It appears on any point in the PLC (Product Life Cycle) graph and it is the only tool that is shrinking the ‘need to persuasion’ gap in one quick moment.

As long as a person is able to comprehend the marketing trigger, a product message, a manual, a social alert, a software footnote; the marketer’s job becomes easier and faster than it was possible, so far. Language translation enables this transformation. It allows a marketer to leapfrog the distance between ignorance and brand-loyalty for a customer in radical ways.

Translation experts do this empowerment by fulfilling the execution bits of a new-age strategy. They are able to hire and leverage professionals in clever and strategic ways, be it a German translation to English, a French aisle or a Japanese website. Language is no more a medium of content but also a lever that can completely change marketing dynamics for brands to apply and tap.

The boundaries get dissolved when a language is applied in a way that is personalised, nuanced, and familiar. This is why it is easy to slip and make language a complex tool, especially in regions that speak German or Spanish. These languages need a special degree of depth and precision of syntax that only professionals can handle. Whether it is translating Dutch to English, or German to English; the structural complexity and cultural context of these languages need expertise and attention to detail.

That’s why it is important to go for the right translation agency, and language translation service which comes with not just a rich pool of talent but also experience to cushion the rigour that some markets demand.

Language can be quite a compelling advantage which can equip brands in unprecedented ways. When tackled in a smart and carefully planned manner, it can be the distinction that makes a brand catch attention quickly and persuade with impact. When handled with negligence, it can be just the opposite force.

Choose to localize and succeed with the best name in the industry – Mayflower Language Services. They can localize your product in 100+ languages, serves in 20+ countries with 1000+ clients and 12+ years of industry experience

Care Costs in Retirement – Controlling Your Health

It’s no secret that health care becomes a bigger concern for most of us as we grow older. More ailments are likely to develop, which means more money spent to visit health professionals and buy medication. Even if you remain healthy through your later years, the costs of preventative care and preparing for potential unexpected health situations are rising.

Health-related expenses will likely be one of the biggest components of your retirement budget. You need to be prepared to pay for comprehensive insurance coverage and potential out-of-pocket costs for care. Here are three strategies to help you manage this critical expense in retirement.

Understand how Medicare works

The good news for Americans age 65 and older is that you qualify for Medicare. That makes increased dependence on health care services more affordable. At age 65, most people automatically qualify for Medicare Part A at no cost, which primarily provides coverage for hospital stays and skilled nursing care. Medicare Part B must be purchased (approximately $109 per month in 2017 for most retirees). Part B covers the costs of visiting a physician, but with some deductibles. Many people purchase additional coverage to use for out-of-pocket expenses, such as a Part D prescription drug plan or a Medicare Supplement policy.

With Medicare, timing is important. Signing up when you first qualify for coverage will keep costs at the lowest level. If you maintain insurance through your employer after turning 65, you can delay Medicare enrollment without risking late penalties.

If you retire prior to age 65, you will need to purchase insurance on the open market to cover health-related expenses until you become eligible for Medicare. Individual coverage tends to get more expensive as you grow older, so work the cost into your retirement budget. Some employers offer retiree health insurance as a benefit. Check with your human resources department to see if this option is available to you.

Allocate sufficient funds for health care costs

As you develop your retirement income strategy, make sure you have money set aside for health expenses that will be your responsibility. By one estimate, the average 66-year-old couple will need to tap more than half of their lifetime pre-tax Social Security benefits to pay for health care expenses throughout retirement. Most people will likely have to rely, in part, on their own savings to help offset some medical expenses.

Along with other retirement savings, you may want to establish a health savings account (HSA) during your working years. HSAs are designed to help build tax-advantaged savings to pay for out-of-pocket medical expenses you incur during your working years. However, any leftover funds can be applied to health expenses later in life, including premiums for Medicare and long-term care insurance. Keep in mind that you must be enrolled in a high deductible health plan to open an HSA.

Focus on your own health

One way to potentially keep health care costs under control in retirement is to create or maintain a healthy lifestyle. Small changes you make today, such as eating right or prioritizing sleep, could reduce the likelihood that medical issues will impact you later in life. Being physically active may also benefit your finances in retirement – according to the American Heart Association, it could potentially help you save $500 a year today on health-related expenses.

Having a plan doesn’t guarantee that you will avoid heath issues, but you may find comfort in knowing how you can tackle health care costs in retirement.

Best Deals on the Home Furnishings You Want

Most furniture stores offer a variety of great items for any room in your home. It can be fun to shop around and compare both options and prices. Take your time to get exactly what you want for a price that is going to work with your allotted budget. You can buy individual items or you can buy complete sets.

Don’t wait until you absolutely have to replace something though. If you do, you will feel stressed and rushed to make a purchase. This is going to result in you paying more because you don’t have time to look around. Start planning early to get the best choices and to really love what you will have in your home.

Sales

If you play your cards right, you will never pay full price for your furnishings. Instead, you can shop around and look for furniture stores offering very good sales. Make sure they really are giving you a deal though. Sadly, some stores will mark up prices and then put them on sale. This lower price is still more than you would pay for the same items somewhere else.

Clearance

Items are often on clearance at furniture stores to make room for the new merchandise. There is nothing wrong with those items, they are just older. They still have plenty of value and you may find something that gets your attention. This is a very simple way to save money on wonderful items for your home.

Save Money with a Set

Most furniture stores give you significant savings when you buy a set versus buying only one or two items. Think about this when you are shopping around. For example, if you want to get a couch, you may get a terrific deal to buy a couch with a matching loveseat. If you need a coffee table, you may find a wonderful price on a set with two end tables as well.

Free Shipping

Avoid paying to have your items delivered to you. Look for furniture stores that offer free shipping. The savings can add up quickly so don’t overlook this very important detail. Depending on what you buy from them, they may be willing to haul away your old items for free or a low price. It is a good idea to check into this as it will save you hauling them off.

Warranty

You need furnishings that look nice, they are fully functional, and they hold up well. Look for furniture stores offering quality items. You don’t want to pay for something that isn’t sturdy or from materials that simply aren’t going to hold up. Those companies offering a warranty on the items they sell are also encouraging. It means they believe in what they sell to you!

Financing

If you don’t have the money up front to buy home furnishings, you may be tempted to put it all on a credit card. Yet this can come with high interest with it and take time to pay it off. Many companies offer in house financing. The interest is often less than your credit cards. Some have special promotions too such as 0% interest as long as you pay off the balance.

You will have a specific period of time to pay it all in full. After that time passes, any balance you have left will be charged interest. This type of offer can help you to get the furniture you want not and not have to pay anything extra for it just by paying that balance early enough. The timeframe can vary but some are as long as 24 months.